Cannes Lions 2015 partners R/GA
This year’s Cannes Lions advertising festival will feature a Start-up Academy developed in partnership with digital pioneer R/GA.
According to a news article in the Lanka Business News site, “Places will be awarded to two representatives from up to ten hand-picked start-ups. They’ll receive complimentary accommodation and passes to the Festival, take part in a programme of intensive mentorship and get an exclusive introduction to the community of leading creatives, senior marketers and high-level decision-makers that the Festival attracts”.
It also indicated that the “Start-up Academy has been designed to help innovative new companies sharpen their brand identity, focus on business plans and market their products or services more effectively.
In the last two years R/GA has successfully facilitated the development of start-ups through its own programme, the R/GA Accelerator. They will tap into this experience to help tailor the academy programme, whet applicants and advise participants”.
Additionally it noted, “Applications to the Start-up Academy are now open to companies at early-stage to growth-stage with a working prototype or product in the market, looking to accelerate their growth through partnerships with consumer-focused brands. Sample technologies include (but are not limited to) mobile and social applications, CRM/loyalty services, brand and consumer experiences, cashless commerce, social currency, connected retail and commerce, beacons and customer tracking, augmented and virtual reality, new media platforms and content management systems, enterprise solutions and gaming”.