Arugam Bay Beachwear now online with EFL and

Arugam Bay Beachwear (ABB), Sri Lanka’s finest swim and beachwear label, has partnered with Expo Freight (EFL) and, Sri Lanka’s leading e-tailer, to offer e-commerce solutions, with a special, week-long promotion of ABB on the Takas portal.


According to Hanif Yusoof, founder and president of EFL, the impact of e-commerce in retail has grown and EFL wants to be a part of that supply chain, and “what better way to do that than to tie up with the two foremost brands in their categories”., recently featured on, has always been keen on building its offerings in the fashion vertical and sees the potential in Sri Lanka’s market.


Ajai Vir Singh, chief executive officer of Arugam Bay Beachwear said that ABB is entering a new era where (we) will leverage our brand to reach a much wider audience both through traditional and online retail.


The special offers will include free same-day delivery within Colombo and free standard islandwide delivery.

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