glitteray1

GLITTERAY. All that glitters…

TechAdvisor.lk met with Rayhana Iyne, the CEO and founder of Glitteray; an online store that designs, crafts, sells and delivers silver jewellery. Glitteray is a company driven to make products that matter and pieces that last, with each piece meticulously handcrafted with carefully selected gemstones from Sri Lanka.

 

At Glitteray, their passion and sheer drive has made them the only online store that offers customers all over Sri Lanka an end-to-end solution when it comes to buying the perfect piece of jewelry.

 

Q.

Tell me a little about your company and what you do?

 

A.

Well, we are an online jewellery store that handcrafts, sells and delivers jewellery to customers across the country. At the moment, 90% percent of the jewellery we make is silver and we also do a few pieces in gold and white gold, depending on customer requests. Not only do we make and sell, we also design every piece in-house. It’s basically the entire package.

 

Q.

How is your company different from others?

 

A.

It’s simple. We’re the only online store that sells silver, gold and white gold jewellery. Plus, we do it on a cash-on-delivery basis. We are also one of the only online businesses registered with the Sri Lanka Gem and Jewellery Authority.

 

Q.

Where did the idea come from? What was your inspiration?

 

A

. Actually the idea kicked off the ground in 2006 when I tried selling items via Facebook and retail pop up stores and, after running the business for a couple of years and really understanding the market, by 2010 I realized that there was a huge market segment outside of Colombo that wanted to buy online. It was then that I realized that we absolutely had to go online in order to reach that market.

 

Q

. What’s next for Glitteray? Is there anything for us to look forward to?

 

A.

We are going to start introducing jewellery lines designed by guest designers specifically for our brand and we will also start selling gold jewellery online which will be a first time thing for Sri Lanka.

 

Q

. How big a part has technology played in your business vs. creative thinking?

 

A.

That’s a good question, because I used to think it was creativity, but now I’d have to say it’s a 50/ 50 split. I say this simply because technology is used in every single aspect of our business, from the point that we design the piece, to the production of it and the sale of the product. On the production side we are looking at new technology that helps reduce waste and hasten timelines. Also, currently there is an app that helps you find out your ring size without having to step out of your house.

 

Q.

How do you feel Glitteray has impacted the jewellery business and its customers?

 

A.

What we offer here is convenience, specifically to customers outside of Colombo and customers with busy schedules. We have developed a formula to reduce discolouration of silver which enables us to give our clients long lasting pieces of silver jewelry.

 

Q

. What kind of culture do you have currently running in your business?

 

A.

I think it’s extremely important to have a happy team. It’s really easy to burn out and get demotivated, but I really focus on keeping the team challenged, and motivated.

 

Q.

What do you think are some of the key characteristics startups in Sri Lanka don’t have?

 

A.

Feedback. I often hear that Sri Lankans are a little more laid back when it comes to businesses and whether there is any truth to it or not, I’m not 100 percent sure, but that is the perception.

 

Q.

Was there anyone/anything that inspired you to manage the company the way you do?

 

A.

There are a few people who fall into that category for me, especially Steve Jobs; He never got demotivated regardless of the circumstances. He just went out there and started the next best thing. Also, the CEO of Nasty Gal who started selling clothing, shoes and accessories on eBay and as at today, Nasty Gal is known as one of the fastest growing companies in the world.

 

Q.

If there was a company you wish you started, what is it and why?

 

A.

Victoria’s Secret! It started off for a specific purpose and is now a lifestyle. I think Nasty Gal is also on my list, because of how fast it grew.

 

Q.

What keeps you up at night?

 

A.

Research! I’m a night person and that’s the best time for me to sit down and get some work done.

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