Citi Mobile Challenge Launches in Asia Pacific Region

Citi has announced the launch of its Citi Mobile Challenge in the Asia Pacific region as part of its initiative to foster digital and mobile innovation in banking.


The Citi Mobile Challenge is an accelerator that is a combination of a virtual hackathon and an incubator with a collection of experts, sponsors and clients around the world supporting the process.


Developers from the Asia Pacific and around the world are invited to build innovative platforms that are capable of running Citi’s digital platform. Registrations for the challenge will be open on the 19th of August and developers who take part can demo their work at special events in Bangalore, Hong Kong, Singapore and Sydney.


“Through Citi’s Digital Acceleration program we have been unleashing the power of the tech community, developing new solutions and challenging ourselves on how we re-imagine banking,” said Heather Cox, chief client experience, Digital and Marketing officer for Global Consumer Banking at Citi.


Citi is making a range of their APIs available to help developers work on and test their concepts. Finalists compete for an opportunity to take their concepts into production, a share of $ 100,000 in cash awards, and a suite of services from Citi Mobile Challenge sponsors, including the opportunity to participate in accelerator programs and receive mentoring, office space and investment.


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