Find your fellow traveler on Hilton Holiday Matchmaker
Hilton Worldwide has partnered with the University of Cambridge to launch the first-ever ‘Holiday Matchmaker Facebook App.’
According to a company statement, the new app will analyse a user’s Facebook ‘Likes’ to reveal their traveler personality profile, and recommend friends that would make the most compatible travel companions.
The launch of this innovative technology coincides with the ‘Hilton Summer Sale,’ meaning travelers can achieve their dream holiday in Europe, the Middle East or Africa for less with up to 30 percent discounts on stays each weekend until September 27 and all weekdays between July 24 and August 31.
The Holiday Matchmaker Facebook app has been powered by Apply Magic Sauce API, a series of predictive algorithms developed by researchers at the University of Cambridge Psychometrics Centre.
The API is based on social media records and actual psychological data from more than six million participants globally to deliver trait predictions and build an individual’s travel persona without retaining or sharing any personal user data, the statement added.
Once their travel persona has been revealed, users can share and compare it with their Facebook friends, Twitter followers and email contacts from within the app, harnessing social media to help them create shared holiday experiences even before they book their trip, said the statement.
Hilton’s Holiday Matchmaker Facebook App is live on the HHonors Facebook page and is open to anyone to use between now and the end of August, it added.