Fullscreen’s new subscription video platform to rival YouTube
Online talent firm Fullscreen has launched its own subscription video platform to rival YouTube’s offering.
Until now, Fullscreen has worked with social media talent on free platforms such as Instagram, Snapchat and YouTube. However, the company said the economics of producing premium video on ad-supported platforms “did not work out”. The company has now recognized the need to create its own subscription video platform to let video-makers “fulfil their artistic ambition”.
Consumers are also increasingly rejecting expensive cable television packages and instead subscribing to individual streaming services, known as over-the-top services.
According to Fullscreen founder George Strompolos, there is some overlap with YouTube Red – they are both subscription options featuring some programming with YouTube stars – but YouTube Red is more about an ad-free experience and music, with some programming sprinkled in.
“We’re leading with original programmes. It’s not icing on cake, it is the cake,” he said.
Undercutting Google’s $9.99 (£6.90) offering, Fullscreen’s subscription service will cost $4.99 (£3.40) a month, with programmes viewable on a standalone app and website. British comedians Jack Howard and Dean Dobbs, and US vlogger Shane Dawson are among the popular video-makers involved.
The company said it would bolster its offer of online originals with traditional programmes from TV and film studios.